There are more than 43,000 Protestant groups. Market research explains: “Each Protestant group is a Marketing Plan that has taken a theological form.”
Many do not realize that Protestant Affinity Groups (PAGs) are religious versions of Secular Affinity Groups (SAGs), which include Environmentalists, MENSA, Republicans, Democrats, Rotary, and Scientology.
A successful Protestant Affinity Group must attract enough donors to survive. They tend to be very flexible. Protestant Affinity Groups must continually “evolve”. Many Protestant Affinity Groups have the popular, One Sentence Catechism: “We who love God do not really change, but we do adapt our beliefs to maximize the number of donors so that we may continue to serve.”
Few Protestants argue with that.
More sophisticated Market Research and analysis shows that few big donors to Protestant Affinity Groups really want “consistency”. Smarter Researchers discover that many Protestant Affinity Group members vastly prefer to be thought of as “valuing consistency” rather than actually being “consistent”.
Identifiable personalities and behavior traits are drawn to Protestant Marketing Plans they rarely realize have been especially designed for them. Calvinists of every age announce “We are among the elect. God has chosen us for success here and to be in Heaven, forever!”
Simpler souls prefer Protestant Marketing Plans of less complexity: “I believe in Jesus and The Bible because I am going to Heaven!”
The less analytical are attracted to what Market Researchers call “Salvation Details”. An example: “We can only be saved if we are Baptized by Full Immersion!”
Those more prone to believe they may be saved by “Salvation Details” are drawn to Marketing Plans that provide many “Salvation Details”. The New Church of The Perfect Baptism, for instance, has a Marketing Plan that includes such “Salvation Details” as: “We can only be saved if we are Baptized like Jesus, by Full Immersion in Flowing Water from The River Jordan after the age of 30!”
The older, established Protestant Affinity Groups belittle such “New Theologies” as “mindless fads”. Marketing Research shows that virtually every older Protestant Affinity Group survived similar attacks in its own early days.
Each of the 43,000 Protestant Affinity Groups has a Marketing Plan. Do the 43,000 Protestant Affinity Groups have even one belief that they hold in common?
There is only one universal belief embraced by every single one of the 43,000 Protestant Marketing Plans: “We are not Catholics, even if The Catholic Church is the only one founded by Jesus.”