Those who deal directly with herds are cowboys. They direct their herds from one activity or belief to another.
The cowboys all report to foremen. Foremen report to managers who get their orders from owners.
Sports Cowboys.
In cold weather, Sports Cowboys drive their herds to basketball. In Spring, to baseball. In the fall, to football and hockey. Each of these herds has expensive stadia built, usually at public expense. Herds are driven into newer stadia whenever big contractors and big unions need work.
Their “lead cows” are driven to travel great distances to observe sports. Media cheerleaders applaud their bizarre costumes, loyalty, and courage. “Dedicated fans” are at the very head of each herd.
Sports Cowboys, from Rome’s gladiators to now, are valued because they distract large numbers of people from governmental failures and excessive taxation. Those in the herd have little realization of how they’re being used. Boredom with the world has helps make us “herdable”. It is more worthwhile to study God, His Saints and Scripture than waste time and money watching overpaid athletes do the fundamentally silly things they do.
Media Cowboys.
The more that countries pretend to be free, the more important it is to corral citizens’ thoughts. Each nation’s herds must be kept from thoughts and activities that might disrupt owners’ cash flows. Real problems must be hidden at the same time imaginary problems are made to seem important.
In every age, the power of the Media Cowboys to herd people into paralyzing uselessness is obvious. In a short time, for instance, a well-directed herd can be stampeded into believing that “global freezing” is a problem. Within a year or too, skilled cowboys can turn the herd so effectively it thinks “global warming” is a danger.
Media Cowboys can fill whole news broadcasts with distracting drivel. Few in the herd will notice that any given “news” show is one third obviously paid advertisements, one third less-obviously paid advertisements, and one third previews of advertisements to come. Any actual “news” happening is quickly turned to the benefit of one or more owners.
Pornography and concern about “celebrities” are pastures that Media Cowboys are expected to drive as many into as possible. They work to make sure the fences around the Pornography Pastures are in disrepair.
Energy Cowboys.
Atomic energy is a cheap, proven way to produce inexpensive power. Energy Cowboys carefully move the herd away from thinking about its advantages. Energy Cowboys keep the herd addicted to present sources of power to fund the Owners’ huge salaries, returns, and benefits.
Energy Cowboys keep the herd moving toward less power at higher costs. That’s the easiest way to boost profit margins. They have cheap, atomic power, for instance, so fenced off with regulations and imaginary safety concerns that no one in the herd can get to it.
