Catholic Fundamentalism has, from it’s first writing, Crats!, published in 1993, believed that the most valuable property on earth is not in castles surrounded by fields and woods or underlain with minerals. Catholic Fundamentalism has always put forth the belief that the most valuable real estate is in the minds of consumers.
The memory bits in the vast “consumerbrain” are real estate in the mind. All those quadrillions of memory bits dealing, for instance, with the word “Ford” and the vehicles it produces are worth hundreds of billions of dollars. If “Ford” were to fail or go out of business, the value of its real estate in “consumerbrain” would be progressively devalued, much as has the mental real estate associated with “Pony Express” or “Butterfield Stage”.